612BREW
HIDDEN BEACH IPA

Hidden Beach IPA is a delicious beer brewed by 612Brew in Northeast Minneapolis. The brewery commissioned me to build a brand around this fan favorite. They wanted a bright, bold and cheerful design - similar to the beer itself. The design combines a subtle Minneapolis skyline at the top that fades down into waves on a water and a rocky shoreline. Additional design items included a tap handle, can coozies and sunglasses.